Achieving National Recognition for Garrett Greco and His TBD POD Show

Garrett Greco is a 5th generation Tampanian, whose grandfather was a four-term Mayor of Tampa and father a County Judge for over 20 years. Despite the historical and generational presence in Tampa, Garrett did not have significant family name recognition in the region. Considering that Garrett owned a real estate company, his historical and cultural understanding of the region could become a huge competitive advantage compared to other real estate firms, making him a go-to person for real estate and development matters.

We started working with Garrett Greco in mid-2023 as his PR and Strategy team. Our CEO, Kamila, quickly saw greater potential for his brand growth if we were to focus more on strategy and thought leadership for the Tampa Bay Developer Podcast (now TBD POD).

At the start, TBD POD had 200 followers on Instagram. Now, we have 62K, reaching 3M+ subscribers cross-platform in the last 90 days. So, how did we achieve such growth organically with no paid ads?

Our team transformed TBD POD from a local idea into a powerful national platform that Garrett leveraged to educate the public about real estate and development in Tampa Bay. This ultimately drove the audience to his company, Greco Real Estate, and established strong relationships in the development space.

After thorough research into Garrett and his family’s deep roots in Tampa, we identified a key differentiator in his brand. We positioned him front and center to lead pressing discussions with influential local figures about all things Tampa—culture, history, real estate, and business—while highlighting their economic impact on the region.

By carefully curating high-profile guests, crafting compelling content, and guiding the show’s strategic direction, we didn’t just build a podcast—we created a brand synonymous with Tampa Bay’s real estate and development scene. This solidified Garrett Greco as the go-to person for Tampa Bay real estate and development topics.