Strategic communications for founders navigating scale
Kamila Khasanova is the founder and CEO of On Top Strategy, a NYC-based communications firm that works with high-growth startups from seed stage through exit, as well as VCs focused on seed to Series C.
Her team helps founders and investors navigate critical moments of scale – developing PR, founder thought leadership, and positioning strategies that drive fundraising and market expansion. With a background in government lobbying and public affairs, Kamila’s team has worked with companies across health tech, fintech, and other verticals whose founders have collectively raised over $500M.
Whether you’re raising capital, entering a new market, or struggling to cut through the noise, we specialize in solving the three challenges that stall growth:
We believe that owning your narrative is your most powerful sales strategy — when done right, the right investors, customers, and partners come to you.
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“Kamila and her team treated this announcement as a true inflection point. It didn’t just generate media coverage - it reshaped how we were perceived by the industry, customers, and future hires.”
“ I was pleasantly surprised by how powerful the strategy Kamila’s team delivered turned out to be. Our news didn’t just land - it dominated, driving more engagement and inbound interest than anything we’ve ever shared."
"Kamila and her team did a fantastic job finding the right medium to tell my family’s story as well as identifying the media strategy that helped grow my podcast and strategic partnerships to a new level. Highly recommend her and her team!"
"In our world, trust is everything - you can’t buy it, you have to earn it. This piece put our story in front of the right people, in the right way, and it’s changed the way the industry sees us. Now, when someone looks us up, they see not just what we do, but why it matters, and that’s opened doors we’ve been knocking on for years."
"With our highly technical work, it was crucial to translate complex findings and accomplishments into content that was accessible and engaging for those outside our industry. On Top Strategy’s expertise in and strategic social page growth and blog writing were instrumental in achieving this goal."
"On Top Strategy quickly identified some of the key issues Joberfer experienced during the customer discovery, preparing our go-to-market strategy in the U.S. Their findings helped us identify the key industries and job openings to focus on to grant us the needed scale and market penetration."
"I enjoyed my experience with Kamila and her team! As a startup founder, the speed of work was as important as the quality of the copywriting material, and her team was able to deliver both!"
