We are
On Top Strategy

We stay on top of things because that is the only way to win in business

Our Story

The idea of On Top Strategy was born out of the need to help entrepreneurs and founders grow their businesses by building a strong brand through impactful thought leadership and creative digital solutions.

Founded by Kamila Khasanova, who has worked with multiple founders from Y Combinator, Techstars, and other accelerators, we focus on addressing three common challenges that often prevent founders from scaling:

  • Lack of clarity in conveying the unique value proposition of their product
  • Difficulty in achieving the escape velocity needed for large-scale product adoption
  • Absence of strong, founder-led marketing and thought leadership to drive better business outcomes

If you’re facing any of these challenges, we can support you by:

  • Crafting a compelling value proposition for your investors and marketing materials
  • Identifying and leveraging key impact channels to boost your product adoption and market validation
  • Strengthening your business brand through strategic leadership via media, podcasting, social, and in-person speaking engagements.

The creation of thought leadership within a specific vertical is the ultimate sales skill – making customers come to you instead of you chasing after them. 

Our Stats

  • 20+

    clients

  • 500M+

    total raised

  • 3

    exits

We stay on top of our deliverables for you, understanding the urgency and speed of the startup world. We deliver high-quality results at lightning speed because the only way to win is to be On Top of it.

Testimonials

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"Kamila and her team did a fantastic job finding the right medium to tell my family’s story as well as identifying the media strategy that helped grow my podcast and strategic partnerships to a new level. Highly recommend her and her team!"

Garrett Greco

Host of TBD POD Show

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"On Top Strategy quickly identified some of the key issues Joberfer experienced during the customer discovery, preparing our go-to-market strategy in the U.S. Their findings helped us identify the key industries and job openings to focus on to grant us the needed scale and market penetration."

Prasanti Naidoo

Founder and CEO, Joberfer

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"I enjoyed my experience with Kamila and her team! As a startup founder, the speed of work was as important as the quality of the copywriting material, and her team was able to deliver both!"

Saad Bin Shafiq

Founder and CEO, Ai Synapse

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"We had a great experience working with Kamila and her team! Not only was she spot on with the key focuses that we needed to convey in our investor materials, but she also understood the urgency with which those materials needed to be done. Highly recommend!"

Co-Founder and Chief Strategy Officer, Health Tech Startup

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"With our highly technical work, it was crucial to translate complex findings and accomplishments into content that was accessible and engaging for those outside our industry. On Top Strategy’s expertise in and strategic social page growth and blog writing were instrumental in achieving this goal."

Dr. Sisinnio Concas

Program Director, USF CUTR

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"We involved Kamila and her team in the early stages of Gymmag for their expertise in A/B testing and market strategy development. Their market and MVP analysis helped us understand customer needs before manufacturing, ultimately reducing our production costs by 50% per unit."

Izzat

Founder and CEO, Gymmag

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"On Top Strategy helped transform our social media presence and production quality, catering to the high-end luxury audience that we aimed to attract to our hotels. Kamila and her team helped us enhance our social presence, increasing our page growth by 300% and engagement by 450% in the first 60 days."

PR Manager

Hotel Chain