Vice President of Public Relations

Description

On Top Strategy is a growing communications and PR company that partners with high-growth startups and established companies across healthcare, technology, and infrastructure. We work directly with founders and leadership teams to help them share their stories, build their brands, and connect with the right audiences.

We’re looking for a Vice President of PR who can drive high-level media strategies, secure top-tier placements, and shape narratives that elevate our clients’ profiles. This role is for someone who has deep PR expertise, thrives in a fast-paced environment, and enjoys both building strategy and executing at the highest level.

Who We’re Looking For

A seasoned PR leader with a strong track record of securing top-tier media placements and feature stories.
Someone who understands the healthcare, tech, or startup media landscape and knows how to get stories placed in outlets that matter.
A resourceful, strategic thinker who can identify fresh angles, craft compelling narratives, and translate them into media opportunities.
A confident communicator who builds relationships with reporters, editors, and producers — and knows how to turn those into results.
A coach and mentor who can guide clients through media training, interviews, and thought leadership opportunities.

What You’ll Do

Media Relations

Secure top-tier media placements and features that build credibility and visibility for clients.
Research and identify story angles, news hooks, and trends that connect client expertise with what reporters are covering.
Pitch and maintain relationships with reporters, editors, and producers across business, healthcare, and technology media.
Build and maintain tailored media lists per client.
Draft press releases, media kits, and backgrounders that support client announcements.

Thought Leadership

Write and place op-eds, bylined articles, and expert commentary.
Craft LinkedIn-style thought leadership content for executives that resonates with their networks.
Support podcast and speaking placements to expand client visibility.
Identify relevant awards and recognition programs and manage submissions.

Client Coaching & Media Training

Prepare clients for interviews, panels, and speaking engagements.
Conduct media training sessions to build confidence and improve delivery.
Provide live coaching and feedback during interview prep.

Strategy & Execution

Build tailored PR strategies that align with client goals and industry trends.
Drive creative campaign ideas that cut through the noise and secure attention.
Manage and oversee PR deliverables across multiple accounts, ensuring high-quality and timely execution.

What We’re Looking For

6+ years of PR/communications experience, ideally in an company or startup-facing role.
Proven ability to secure top-tier media placements (national, business, and trade outlets).
Strong understanding of healthcare media and startup ecosystems (a plus).
Excellent writing skills across press releases, pitches, op-eds, and LinkedIn content.
Experience identifying and placing clients in podcasts, speaking engagements, and awards.
Confident in media training and coaching executives for interviews and panels.
Strong network of media contacts and proven ability to maintain and grow relationships.
Strategic, entrepreneurial mindset with the ability to manage multiple clients and priorities.

Bonuses

Opportunity to work directly with founders and executives at innovative startups and established companies.
High visibility role with direct impact on client success.
Growth potential as the company continues to scale.
Revenue share opportunities tied to client success and company growth.

Why This Role?

As VP of PR, you’ll be the strategic driver behind how our clients show up in the media and in public. You’ll shape narratives, secure coverage, and prepare leaders for the spotlight. You’ll also have the chance to build and expand our PR practice as part of a growing company that values speed, creativity, and impact.