How Koda Health Used Thought Leadership to Turn a Major EMR Integration into a Company-Shaping Moment
Koda Health
Koda Health is an AI-enhanced patient decision support platform that enables health systems and payors to efficiently scale goals-of-care conversations, aligning treatment with patient preferences to reduce unwanted utilization
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/ 01
Challenge
Koda Health officially integrated with one of the largest EMR platforms in the country – a move that allows patients and clinicians to access the full Koda experience directly within their existing workflows. This was one of the most significant milestones in the company’s history, with major implications for credibility, market reach, and sales momentum.
The stakes were high. This news had the potential to redefine how the industry viewed Koda, but only if the announcement was executed with precision. We needed to:
- Position Koda as a thought leader in operationalizing advance care planning at scale.
- Reach existing and potential partners where they were already paying attention.
- Showcase each executive’s perspective in a way that aligned to their role and expertise.
- Take over the industry conversation for the day of the announcement.
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/ 02
Solution
Rather than pursuing a traditional press-first approach, we made a deliberate decision to go direct — using Koda’s own channels to control the narrative, own the audience engagement, and turn the announcement into a company-wide market moment.
Our strategy included:
- Lead-up Teaser: A concise, high-energy teaser post from the CEO 24 hours in advance to prime the audience and build anticipation.
- Role-Based Messaging: We collaborated with each executive to craft tailored posts highlighting different facets of the integration from operational impact to patient outcomes, ensuring the news resonated across partner, provider, and investor audiences.
- Coordinated Rollout: All posts went live in a tightly timed sequence, creating a cascading effect across LinkedIn feeds and maximizing visibility.
Engagement-Driven Amplification: The team engaged in real time with comments, shares, and partner posts to keep the conversation active throughout the day.
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Outcomes
1. Market-Wide Visibility: Generated over 750 combined likes and 50,000 engagements in a single day across executive and company posts.
2. Partner & Lead Reach: Put the news directly in front of high-value partners, health systems, and potential customers, driving inbound interest and follow-up conversations.
3. Thought Leadership at Scale: Elevated Koda’s executives as credible voices in advancing operational and patient-centric innovation.
4. Narrative Control: By going direct, Koda owned the announcement, the framing, and the momentum rather than competing for attention in a crowded media cycle.
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Testimonial
“ I was pleasantly surprised by how powerful the strategy Kamila’s team delivered turned out to be. Our news didn’t just land - it dominated, driving more engagement and inbound interest than anything we’ve ever shared."
