Creating Joberfer’s Ideal Go-to-Market Strategy for Maximum Impact
Joberfer
A next-gen, referral-based recruitment platform for healthcare organizations that helps source qualified leads 90% faster and cheaper
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Challenge
Prior to working with On Top Strategy, Joberfer listed job openings across various industries and verticals such as finance, healthcare, and more, making it a general marketplace for high-demand jobs. The issue with this broad approach was that Joberfer struggled to create saturation in any specific market. While growth was steady, it was not at a speed sufficient to validate the market opportunity. Our team took on the challenge and, after analyzing the market and key competitors, realized that the healthcare industry was the most suitable market for Joberfer to launch and capitalize on, given its significant recruitment challenges for physicians.
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Solution
The On Top Strategy team quickly identified Joberfer’s general focus on high-demand job postings rather than concentrating on the most in-demand jobs within a single industry. Redirecting the focus to healthcare would allow Joberfer to build a strong brand within a niche market and achieve market saturation. Through market research and industry analysis, we determined that physicians are the most sought-after professionals in the U.S. Joberfer then began concentrating solely on listing physician job openings, addressing the severe shortage of these professionals in the U.S. market.
In addition to redefining the value proposition, our team created the necessary marketing materials to conduct outreach to hospitals and healthcare organizations. This targeted approach facilitated the easier onboarding of employers onto Joberfer, as they recognized the value of quickly finding physician candidates. Simultaneously, healthcare job seekers spread the word about the Joberfer platform, making it the go-to place for finding physician jobs.
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Outcome
The new ICP focus allowed the founder to onboard employers more easily on Joberfer since they saw the value of quickly finding the physician openings they had while healthcare jobseekers would spread the word about the Joberfer platform, making it a go-to place for finding a physician job
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Testimonial
"On Top Strategy quickly identified some of the key issues Joberfer experienced during the customer discovery, preparing our go-to-market strategy in the U.S. Their findings helped us identify the key industries and job openings to focus on to grant us the needed scale and market penetration."
